Despite the variety of digital and pre-digital methods of self-presentation, Walker Rettburg emphasises the concept that "technology is a means to see part of ourselves," whichever form that might take. How the different mediums work and which effects the connected world has on ourselves, our identity, self-representation and our perception of each other is discussed in the sections below.
“The assumption is that we’re addicted to the technology. The concept of the social networking site (SNS) has become popular in the culture of the mid to late 2000s and as such is often linked with the creation of platforms such as Myspace and Facebook, however its origins date back several years prior, to the late 1990s.
In the early 19th century Charles Babbage, an English mechanical engineer conceptualized the first Machine-readable codes and information.
Since the invention of the first digital computers continuing to the present day the Digital Revolution keeps exponentially expanding and improving modern digital media.
Zuckerberg expects to do so through the use of wireless drones, satellites and lasers.
suggests that "there are three distinct modes of self-presentation in digital media: written, visual and quantitative." She goes on to suggest that each of these modes has a specific and different pre-digital history.
Every social media account is a construction of identity that brands an individual and how they present themselves under a specific presentation.
This display of the self through public and private personas can often lead to a blurring of the line between private life and public account, and as a result the individual's identity is altered through their online, marketed self, leading to questions of identity, self-presentation, authentic representation, and community pressures.