Whether its payload is sunshine and puppies (see Earn Your Happy Ending) or painful irony depends on whether Bob was a saint or a bastard.
If taken too far, stories with this aesop can turn anvilicious or into a Space Whale Aesop: always be kind to strangers, never kick puppies will make your life a living hell.
On the good side of the karma coin: See also Pay Evil unto Evil, Sweet and Sour Grapes, and Sexual Karma, especially Karmic Rape. For karma punishing a hero for their mistakes, see Tragic Mistake.
Also contrast with "No Good Deed Goes Unpunished", which is a corrupt form of this trope; as well as Can't Get Away with Nuthin', where the slightest misdeed committed by the results in Disproportionate Retribution.
It also undermines the standard "do good for goodness' sake" lesson, since Bob never has to suffer for doing the right thing or accept virtue as its own reward — in Fictionland he always gets repaid.
That being said, it's worth noting that the negative consequences tend to fall more directly than the positive; the villain's evil deeds turn out to be the ultimate cause of his downfall, while the hero's virtue rewards him with some much-needed assistance (but still leaves it up to him to save the day).
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